*Tips to Turn Your Company Newsletter into a Winning Marketing Tool
A company newsletter can be one of your strongest marketing tools. Unfortunately, too many businesses simply do it wrong. A newsletter that offers little pay-off for the reader or that’s simply a flyer in disguise won’t do anything for your business. Use these proven techniques to power up your newsletter.

1. Keep it short. Two, four, or eight pages max. Give a lot of information, but give it in short articles (300 words or less). Keep the sentences fairly short, but vary the length for interest.

2. Keep your writing style in sync with the character of your customer base. Are they executive types, mothers-to-be, or engineers? Write to them.

* Ways to be There When They Want to Buy
You made a good presentation. You thought you’d developed a rapport with the buyer. And you expected them to call when they were ready to order. But they didn’t. They bought from someone else. What happened?

When a buyer or client chooses a competitor, it’s not necessarily a reflection on the quality of your product or service. More often than not, the winning seller is in the right place at the right time. The seller made contact when the buyer was ready to buy.

If you only contact your existing and prospective customers once a year, your odds of being in the right place at the right time are pretty small. Regular contact is obviously the solution. But how do you do it without appearing pushy. Here are 10 ways to strategically touch base.

* Ways to Effectively Market Your Business on the Cheap
Financing is a great way to grow your business. But if you can save money while still taking steps to get customers through the door, it’s almost as good as a cash injection. Try these 10 low-cost marketing techniques for your business.

1. Get a big return for small ads. The price of print advertising may have scared you off, but big half-page or full-page ads don’t always pull more. Try running small ads regularly. Or look to the classifieds to find a group of ready-to-buy prospects actually searching out your ad. Make the most of the small space by providing a quick tip, offering a big benefit, or giving a strong reason to respond.

2. Don’t waste any opportunity to market. Mail a sale announcement with customer statements. Print pertinent sales information on your business cards. Put your name, number and a strong reason to call you on your vehicle.

* Email Marketing Campaigns 101 – Build Your Mailing List
In order for your email marketing to succeed, you need to be sending it out. Building and refining a quality mailing list is the foundation of email marketing success. To get your email marketing up and running (and generating income) as quickly as possible, make sure you employ these…

Give them lots of opportunities to sign up.
If you just put your newsletter or list sign-up on your main page or on a special newsletter page, you’re missing out on dozens of opportunities to gain subscribers. Put the sign-up form on every single page of your website. You never know when they’ll feel ready to sign up, so make it easy for them.